Privacy Policy

A legal disclaimer

The Privacy Policy set out below explains how Esme Sales Ltd collects, uses, and protects your personal data when you visit or make a purchase through www.esmeperfumes.co.uk. While we have taken care to ensure this policy reflects our practices accurately, we recommend you seek independent legal advice if you have specific concerns about data privacy obligations. This policy does not constitute legal advice.

1. Who We Are

This website is operated by Esme Sales Ltd.

Company Registration Number: 15884949
VAT Registration Number: GB 509 5098 74
Email: info@esmesalesltd.co.uk
Phone: +44 7799 966313
Website: www.esmeperfumes.co.uk

Esme Sales Ltd is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

When you visit our website or place an order, we may collect the following types of personal data:

Identity & Contact Information

Full name
Email address
Phone number
Delivery and billing address

Transaction Information

Products purchased
Order value and history
Payment method (we do not store full card details)

Technical & Usage Data

IP address
Browser type and version
Pages visited and time spent on site
Referring website or search terms

Marketing Preferences

Whether you have opted in to receive marketing emails or offers from us

3. How We Collect Your Data

We collect your data in the following ways:

Directly from you — when you place an order, create an account, fill in a contact form, or sign up for our newsletter
Automatically — through cookies and tracking technologies when you browse our website
From third parties — such as payment processors, analytics providers, and advertising platforms

4. Why We Collect Your Data & Our Legal Basis

We only collect and use your data where we have a lawful basis to do so under UK GDPR:

Processing and fulfilling your order | Contract performance
Sending order confirmations and updates | Contract performance
Responding to your enquiries | Legitimate interest
Complying with legal and tax obligations | Legal obligation
Improving our website and user experience | Legitimate interest
Sending marketing emails (if opted in) | Consent
Running targeted advertising (e.g. TikTok, Meta) | Legitimate interest / Consent

5. Cookies

Our website uses cookies — small text files stored on your device — to help us provide a better experience. These include:

Essential cookies — required for the website to function (e.g. shopping cart, session management)
Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
Marketing cookies — to serve relevant ads to you on other platforms (e.g. TikTok Pixel, Meta Pixel)

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how the website functions.

6. Third-Party Services

We use trusted third-party services to operate our business. These providers may process your personal data on our behalf:

WixWebsite | hosting and e-commerce platform
Stripe / PayPal | Secure payment processing
Royal Mail / Couriers | Order delivery
Google Analytics | Website traffic and behaviour analysis
Meta (Facebook/Instagram) Pixel | Targeted advertising and retargeting
TikTok Pixel | Targeted advertising and retargeting
Mailchimp / Email Provider | Marketing email delivery

All third-party providers are required to handle your data securely and in accordance with applicable data protection law. We do not sell your personal data to any third party.

7. How We Share Your Data

We will only share your personal data in the following circumstances:

With service providers necessary to fulfil your order (e.g. delivery couriers)
With payment processors to complete your transaction securely
With advertising platforms where you have consented to or we have a legitimate interest in marketing
If required by law, such as by HMRC, law enforcement, or a court order
In the event of a business sale or transfer, where your data may be transferred to a new owner

We will never sell, rent, or trade your personal data to third parties for their own marketing purposes.

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

Order and transaction records — kept for 7 years to comply with HMRC and legal requirements
Account information — kept for as long as your account is active, plus a reasonable period after
Marketing preferences — kept until you unsubscribe or withdraw consent
Website analytics data — typically retained for up to 26 months

After these periods, your data is securely deleted or anonymised.

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it, including:

SSL encryption across our website (https)
Secure payment processing — we never store full card numbers
Limited internal access to personal data on a need-to-know basis
Regular review of our data handling practices

While we do everything reasonably possible to protect your data, no method of internet transmission is 100% secure. If you have concerns, please contact us.

10. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete it.

11. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

Right to access — request a copy of the personal data we hold about you
Right to rectification — ask us to correct inaccurate or incomplete data
Right to erasure — request that we delete your personal data ("right to be forgotten")
Right to restrict processing — ask us to limit how we use your data
Right to data portability — receive your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@esmesalesltd.co.uk. We will respond within 30 days.

12. Marketing Communications

If you have opted in to receive marketing emails, we may send you updates about new products, offers, and promotions. You can unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email
Emailing us at info@esmesalesltd.co.uk

Unsubscribing from marketing will not affect transactional emails related to your orders.

13. Links to Other Websites

Our website may contain links to third-party websites, including our Amazon store. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on this page, with the date updated at the top. We encourage you to review this policy periodically.

15. Contact Us

For any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

Esme Sales Ltd 📧 info@esmesalesltd.co.uk 📞 +44 7799 966313 🌐 www.esmeperfumes.co.uk